In the world of marketing, things change – a lot. From new TikTok trends to the rise of cryptocurrency, marketers have to keep learning every day.
But thanks to online certifications, marketers can easily keep their skills up to date. And while free ones provide a solid foundation, learning from experts in paid courses can take your knowledge to the next level.
Luckily, many platforms offer courses you can start right away. In fact, Udemy has hundreds of thousands of classes – including many in business, marketing, and more.
But not every certification on the platform is equal. So, we compiled a list of 28 of the highest rated Udemy marketing courses. From SEO to the Metaverse, these courses will easily set you up for success in 2022.
Although these courses were handpicked for their high-ratings and popularity, note that we may receive commission if you take action after clicking any of the following links. Commission helps us keep the Techie ToFu train running!
Digital Marketing Courses
Digital Marketing
Need a refresher on all things digital marketing? Look no forward then this mega digital marketing course taught by two experts.
The instructors, Pouya Eti and Alireza Etemadi, have taught more than 100,000 professionals on all things digital. Companies including Nasdaq and WordPress also use this course to train their employees.
Rating: 4.6 (9,997 reviews)
Total Students: 106,557
List Price: $109.99
Search Engine Optimization (SEO)
At this point, every marketer needs to understand SEO. And Tomas Moravek’s top-rated SEO course will help you finally understand the moving parts of search engines.
Having taught more than 600,000 students, Moravek has worked in the field for more than eight years. Students will finish this course with a framework on how to rank higher on search engines.
Rating: 4.4 (616 reviews)
Total Students: 57,869
Price: $109.99
Paid Search
Alongside SEO, paid search makes up the other end of search engine marketing. And understanding how to master Google Ads and Google Shopping will up your technical chops.
The instructor, Lucas Wilde, has collaborated with several Fortune 500 companies, large marketing agencies, and more. As an expert in Google, Amazon, and Bing, his Google Ads course will set you up for success when navigating paid search.
Rating: 4.6 (278 reviews)
Total Students: 10,220
Price: $84.99
Google Analytics
Data-driven marketers are in high-demand – especially those with experience in Google Analytics. With more than 50 practical examples, this Udemy Google Analytics course will get you familiar with using numbers and data easily.
Instructor Pavel Brecik currently manages analytics for a leading eCommerce group in Eastern Europe. As a data-driven marketer, Brecik has helped more than 20,000 students master the complicated world of analytics.
Rating: 4.5 (6,265 reviews)
Total Students: 20,772
Price: $84.99
Email Marketing
Listen, email isn’t dead. According to HubSpot, 99% of people check their email every day. With facts like that, marketers ought to know a thing or two about email marketing.
In this course taught by Nik Swami, who uses email to get his businesses to six-figures in revenue, you’ll learn ten effective email marketing strategies. Instead of understanding theory, Swami will teach you strategies you can implement today.
Rating: 4.7 (327 reviews)
Total Students: 2,571
Price: $99.99
Affiliate Marketing
Not a lot of marketers know much about affiliate marketing. But affiliates make up a huge part of business’ traffic and revenue in often subtle ways. For example, the article you’re reading now comes from affiliate marketing.
Instructors Tim Godfrey and Aidan Booth will take you through the ins and outs of affiliate marketing and organic SEO. Having worked in affiliate marketing and website building for more than a decade, Godfrey and Booth have the credentials needed to up your marketing game.
Rating: 4.3 (1,093 reviews)
Total Students: 95,751
Price: $89.99
Social Media Marketing Courses
Social Media
We communicate in different ways every day. Facebook used to rule social media. Instagram still takes up hours of our time. And TikTok has started to eat up more of it.
In this course, professional ad agency Coursenvy will help you tackle ads on Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, and TikTok. Having taught more than 100,000 students, Coursenvy’s class will set you up for social media success in no time.
Rating: 4.4 (17,167 reviews)
Total Students: 108,797
Price: $149.99
Understanding social media as a whole helps. But sometimes you need to dive deep into one platform to truly understand it. With over one billion users, marketers have a lot to gain by learning about Instagram.
In this course taught by Entrepreneur Academy’s Benjamin Wilson, students can expect to learn how to grow their Instagram audience, convert followers into customers, and build their brand on the platform.
Rating: 4.5 (32,328 reviews)
Total Students: 166,290
Price: $149.99
Arguably, Facebook has had a lot of problems. Still, the platform sees more than two billion daily users. So, marketers leave a lot of money on the table by ignoring Facebook.
Instructor Joshua George, who owns and runs an award winning digital marketing agency, will take you through everything you need to know about Facebook. From marketing on the platform to setting up ad campaigns, students will finish the course ready to tackle Facebook.
Rating: 4.7 (285 reviews)
Total Students: 1,373
Price: $84.99
In recent months, Twitter has worked hard to make its platform brand friendly. And with trending content, Twitter ads, and more, marketers have a lot of different opportunities on the platform.
In this class taught by Joshua George, owner of an award winning digital marketing agency, students will learn how to set up effective campaigns using a step-by-step process. George also teaches the widely popular Facebook course – so he clearly knows his social media.
Rating: 4.7 (82 reviews)
Total Students: 495
Price: $84.99
TikTok
TikTok has emerged as a Gen Z hub since its launch in 2016. And while brands have tried making campaigns on the platform, many have failed. In fact, corporate cringe on social media emerged as a legitimate concern this year.
So, to avoid cringe campaigns on TikTok, let instructors Darius Mora and Evan Kimbrell teach you everything about TikTok. Both have nearly a decade of work in marketing and social media. And get this: Forbes, CNN, Entrepreneur Magazine, and more have even featured their courses.
Rating: 4.5 (1,123 reviews)
Total Students: 16,479
Price: $109.99
Marketers, especially those in the B2B space, should know LinkedIn like the back of their hand. And LinkedIn has implemented tons of different ways brands can optimize lead generation campaigns – some more complicated than others.
Instructor Gustavo Escobar Henríquez, whose set of clients included Yahoo, Sony, Mitsubishi, and others, will take students through running successful lead generation campaigns on LinkedIn. With a focus on sales, this course will improve marketers’ copywriting for the platform.
Rating: 4.5 (1,875 reviews)
Total Students: 20,044
Price: $99.99
YouTube
Did you know YouTube is the second most used search engine? Unsurprisingly, then, marketers have a lot of opportunities on the platform. From prevideo placements to popup ads, YouTube has a lot of moving parts.
Luckily, instructors Chris Haroun and Sacha Stevenson will help you get started on the platform. Haroun received his MBA from Columbia University and has raised over $1B in his career. Stevenson, on the other hand, has more than 1.3M subscribers on the platform. Together, they offer useful insights from both an influencer and business perspective.
Rating: 4.4 (1,569 reviews)
Total Students: 65,658
Price: $129.99
Most people think of Instagram or Facebook when talking about social media. But Pinterest has more than 431 million monthly active users. And get this: Pinterest ads look just like user-generated content. Everything feels seamless on the platform.
In this course taught by JC Marzett, students will learn how to increase traffic and sales in the longterm on Pinterest. With over 30 years of business strategy experience, Marzett will help you master growth on the relatively untapped platform.
Rating: 4.4 (1,539 reviews)
Total Students: 8,026
Price: $129.99
Reddit emerged as a formidable social media platform in 2022. From tons of niche forums to loads of user-generated content, Reddit has started to enable brands to advertise more effectively.
Alex Genadinik, who has more than 10 years of marketing experience, will teach students how to use Reddit to promote brands and run campaigns. Reddit has only just got attention from major brands, so learn how to use it now before it gets too popular.
Rating: 4.2 (92 reviews)
Total Students: 518
Price: $29.99
Influencer Marketing
Every single platform, from TikTok to Pinterest, has influencers. And influencer marketing is one of the best ways to reach younger generations. In fact, many large companies have managers who work exclusively with influencers.
In this course taught by Marguerite Conradie, students will understand how to identify relevant influencers, conduct outreach, and execute campaigns. Using her eight years of marketing experience, Conradie will take you through a step-by-step process on developing successful influencer marketing campaigns.
Rating: 4.3 (82 ratings)
Total Students: 373
Price: $84.99
Content Marketing Courses
Content Marketing
In 2022, content is still king. So, understanding how to create conversion-proof copy matters a lot as a marketer. You want users to read your blog or post and immediately take action. And that requires content marketing skills.
Instructor Brad Merrill, who has provided marketing training to large startups and Fortune 500 companies, will teach you how to write and create content that sells. From content creation to copywriting, students will finish the course with a solid understanding of content marketing.
Rating: 4.5 (3,613 reviews)
Total Students: 16,805
Price: $129.99
Copywriting
Not every marketer needs to write all the time. But any good marketer should know how to write engaging copy every so often. As noted before, content is still king, so writing still matters in 2022.
Instructors Len Smith and Sean Kaye will take you through their tips on writing copy that works. Smith has over twenty years of copywriting experience while Kaye has worked in marketing for the past several years. With their combined experience, Smith and Kaye will help students learn what goes into great copywriting.
Rating: 4.4 (5,867 reviews)
Total Students: 40,057
Price: $89.99
Podcast Marketing
While content marketing usually centers on articles, podcasts have emerged as a great way to reach consumers. In fact, Spotify even made podcasts a key part of its value proposition starting in July 2020 as more and more users listen to them.
Setting up a podcast takes a lot more work than writing an article, so instructors Phil Ebiner and Ravinder Deol will take you through their complete guide to podcasting. From finding the right equipment to promoting episodes, these experts will get you started in the exciting world of podcast marketing.
Rating: 4.3 (2,492 reviews)
Total Students: 107,243
Price: $109.99
Event Planning & Marketing
As the pandemic comes to an arguably slow end, in-person events have started popping up again. And while hybrid events will stay, marketers should brush up on how to host, plan, and promote successful in-person events.
In this class, marketing and entrepreneurship expert Alex Genadinik will take you through everything you need to plan an event. From pre-event marketing to managing vendors, students will finish the course ready to host events in the post-pandemic world.
Rating: 4.4 (1,234 reviews)
Total Students: 10,030
Price: $49.99
Branding
Strategic Branding
In marketing, branding sometimes gets the short end of the stick. But understanding how to develop a brand voice, talk to audiences, and figure out brand positioning will improve your marketing in the long-run.
Steve Houraghan, who has written features for HubSpot, Marketo, and others, will take you through the ins and out of business branding – starting with strategy. Through this course, students will learn how to create a brand personality, develop internal branding, and more.
Rating: 4.6 (4,338 reviews)
Total Students: 16,518
Price: $119.99
Personal Branding
Building up your personal brand sets you up for long-term success. With a strong online presence, you can land coveted roles at top companies more easily. And with the rise of remote work, standing out helps you stay competitive.
Instructor Ronny Hermosa promises to make you the “Go-To Person” once you finish their course. With more than eight years of branding experience, Hermosa will take students through building an audience, creating content, and networking.
Rating: 4.8 (529 review)
Total Students: 3,092
Price: $119.99
Brand Management
Once you build up a brand, the work continues. Now, you need to manage you or your brand’s online presence.
In this course taught by branding expert Scott Lancaster, students will learn how to audit competitors, analyze audiences, and more. Having worked with thousands of businesses, Lancaster will teach students what they need to know to keep their brand thriving.
Rating: 4.7 (77 reviews)
Total Students: 1,355
Price: $84.99
Marketing Automation
HubSpot
Marketing automation has grown into a killer industry. Companies of all sizes use software, including HubSpot, to automate email, social, customer management, and many other functions. And marketers who understand how to use tools including HubSpot are in high-demand.
Starting from scratch, instructor Thalita Milan takes students through different hubs provided by HubSpot. As a HubSpot expert, Milan will help you understand how to use HubSpot to create landing pages, send emails, and improve sales processes.
Rating: 4.6 (257 reviews)
Total Students: 950
Price: $24.99
Salesforce Pardot
Next to HubSpot usually comes Salesforce Pardot. HubSpot serves smaller companies while Pardot serves large enterprises. While both have similar functions, understanding how to use Pardot alongside HubSpot will make you incredibly knowledgable of marketing automation.
As a Marketing Automation Consultant, instructor Kelli Meador takes students through Pardot setup, email creation, list management, and more.
Rating: 4.3 (541 reviews)
Total Students: 2,148
Price: $94.99
Marketo
Alongside HubSpot and Pardot, Marketo enables companies and marketers to automate processes. Again, depending on which tool would serve you best, learning Marketo might work better for you than other options.
In this course, Marketo Consultant Steven Moody will teach students how to use basic reports, create assets, and understand Marketo language.
Rating: 4.4 (390 reviews)
Total Students: 1,675
Price: $199.99
2022 Marketing Trends Courses
Metaverse Marketing
Platforms including Roblox and Fortnite brought fourth the rise of the metaverse. From Facebook’s rebranding to Meta to non-fungible tokens, marketers have started to eyeball the metaverse. After all, how can brands market themselves in these virtual worlds?
Henrique Centieiro, a Senior Blockchain Project Manager, will equip students with the tools needed to understand the metaverse. From understanding how virtual reality works to art NFTs, students will finally know how the metaverse works after taking the course.
Rating: 4.6 (1,041 reviews)
Total Students: 5,204
Price: $29.99
Non-fungible Tokens
As an extension of the metaverse, NFTs sound super intimidating. Yet many brands, including the NFL and NBA, have fully embraced NFTs. For better or worse, marketers should take time to understand this growing space.
In this course taught by Petko Zhivkov Aleksandrov, a crypto & stock trader, students will learn about popular NFT platforms, creating NFTs, and the environmental impact of them. The course provides students with a truly comprehensive overview of NFTs.
Rating: 4.7 (857 reviews)
Total Students: 6,243
Price: $84.99
And there you have it – a complete list of 28 of the best Udemy marketing courses you can start today. Remember to bookmark any classes you want to pursue, set up reminders to keep yourself accountable, and up your marketing game in 2022.
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